FTC Plans New Online-Ad Rules
The Federal Trade Commission has begun soliciting public comment on how it should revise more than decade-old guidelines that translate federal advertising laws to the Internet, as the agency moves to more aggressively police digital ads.
The agency said on a notice on its Web site Thursday that groups have until July 11 to send suggestions on how its original guidelines on online advertising disclosures should be updated to address new technologies, such as those used to target ads to users’ interests and mobile advertising.
