FTC Plans New Online-Ad Rules

The Federal Trade Commission has begun soliciting public comment on how it should revise more than decade-old guidelines that translate federal advertising laws to the Internet, as the agency moves to more aggressively police digital ads.

The agency said on a notice on its Web site Thursday that groups have until July 11 to send suggestions on how its original guidelines on online advertising disclosures should be updated to address new technologies, such as those used to target ads to users’ interests and mobile advertising.

Read the rest of this post on the original site »


Must-Reads from other Websites

Panos Mourdoukoutas

Why Apple Should Buy China’s Xiaomi

Paul Graham

What I Didn’t Say

Benjamin Bratton

We Need to Talk About TED

Mat Honan

I, Glasshole: My Year With Google Glass

Chris Ware

All Together Now

Corey S. Powell and Laurie Gwen Shapiro

The Sculpture on the Moon

About Voices

Along with original content and posts from across the Dow Jones network, this section of AllThingsD includes Must-Reads From Other Websites — pieces we’ve read, discussions we’ve followed, stuff we like. Six posts from external sites are included here each weekday, but we only run the headlines. We link to the original sites for the rest. These posts are explicitly labeled, so it’s clear that the content comes from other websites, and for clarity’s sake, all outside posts run against a pink background.

We also solicit original full-length posts and accept some unsolicited submissions.

Read more »