Twitter Grabs AdGrok for Revenue Team
Update: A Twitter spokesman confirmed that Twitter did not acquire AdGrok’s assets, but rather hired its team.
AdGrok, which automated Google AdWords management, had raised about $500,000 from investors including early Twitter backer Chris Sacca and Y Combinator. One of the co-founders, Antonio Garcia-Martinez, already had left to work at Facebook.
Twitter has said it would like to build a self-serve platform for its Promoted Tweets and Promoted Accounts advertising products. It seems like a natural fit for these guys.
Talk of the deal had first surfaced on TechCrunch yesterday.