Liz Gannes

Recent Posts by Liz Gannes

Twitter Grabs AdGrok for Revenue Team

Twitter has acquired the search engine marketing start-up AdGrok, or at least two of its founders, who will be engineers on Twitter’s monetization team. AdGrok’s products will be shut down June 30.

Update: A Twitter spokesman confirmed that Twitter did not acquire AdGrok’s assets, but rather hired its team.

AdGrok, which automated Google AdWords management, had raised about $500,000 from investors including early Twitter backer Chris Sacca and Y Combinator. One of the co-founders, Antonio Garcia-Martinez, already had left to work at Facebook.

Twitter has said it would like to build a self-serve platform for its Promoted Tweets and Promoted Accounts advertising products. It seems like a natural fit for these guys.

Talk of the deal had first surfaced on TechCrunch yesterday.


Latest Video

View all videos »

Search »

I think the NSA has a job to do and we need the NSA. But as (physicist) Robert Oppenheimer said, “When you see something that is technically sweet, you go ahead and do it and argue about what to do about it only after you’ve had your technical success. That is the way it was with the atomic bomb.”

— Phil Zimmerman, PGP inventor and Silent Circle co-founder, in an interview with Om Malik