All Aboard Zappos’ “Happiness Bus”

As if he were hosting an episode of “MTV Cribs,” Zappos CEO Tony Hsieh takes us on a tour of the “happiness” bus parked outside the D conference in Rancho Palos Verdes, Calif.

The bus, which was used to promote his book “Delivering Happiness,” has nine bunk beds, pomegranate seeds in the fridge and the obligatory groupies hanging out in it.

From the lounge in the back of the bus, Hsieh talks about what it was like to sell his company to Amazon in a deal worth $1.2 billion, how he’s determined to stay independent and the correlation between being happy and running a successful business.

Now, the bus continues on as a symbol for the company’s culture, which encourages a blurring of the lines between life and work.

Here’s the video, including the ending where we attempt a MTV-esque goodbye, where Hsieh kicks me off the bus, although I screw it up by failing to leave.


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We have a singular mission: The prevention and creation of strategic surprise.

— DARPA director Regina Dugan