Ina Fried

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WWDC 2011: Apple CEO Steve Jobs Takes the Stage

Apple began its Worldwide Developer Conference with perhaps the most important introduction of all: CEO Steve Jobs.

Jobs, who has been on medical leave since January, announced last week that he would be on hand to kick off the developer conference, at which Apple is expected to detail Lion, the next version of Mac OS X, as well as iOS 5, the next release of the iPhone and iPad operating system.

Jobs received a standing ovation as he took to the stage promptly at 10 a.m. PT.

“I love you,” shouted one attendee.

“It always helps,” Jobs said. “I appreciate it,” he said, before promising an “awesome morning.”

If hardware is the brain and sinew of Apple’s products, “the software in them is their soul,” he said. “Today we are going to talk about software.”

For all the latest from WWDC, check out our ongoing live blog of Monday’s keynote.

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There’s a lot of attention and PR around Marissa, but their product lineup just kind of blows.

— Om Malik on Bloomberg TV, talking about Yahoo, the September issue of Vogue Magazine, and our overdependence on Google