Ina Fried

Recent Posts by Ina Fried

Four out of Five of You Can’t Live Without Your Angry Birds

From infatuation to romance to ultimately being taken for granted and, in all likelihood, ignored.

That’s the circle of life, according to a recent study from MTV Networks. The only surprise is that the study wasn’t referring to our relationships with our spouses, but rather our apps.

MTV actually characterized the stages in an app’s life in a little less cuddly terms, highlighting the transition from discovery and adoption to trial and, ultimately, either abandonment or long-term usage.

The network group surveyed 1,300 people who use mobile apps daily to find out their usage patterns, with 83 percent of respondents saying they are addicted to their apps.

“One participant went so far as to say that ‘apps are like Xanax in a phone,’” MTV said in a summary of its survey.

The MTV study asked users to go without their apps for three days and then imagine what it would be like to go without their beloved programs for two whole weeks.

“I don’t think you’d find me alive after the second week,” said one young woman. Asked whether they they would rather give up their favorite app or another treasured thing for a year, more than half of respondents said they would forego coffee, a trusted news source or favorite TV show rather than their favorite apps.

Of course, there are lots of apps and only a few favorites, meaning there are a lot of programs not even worth the memory they are taking up on the phone.

Among the other findings:

  • 91% said apps expose them to new things.
  • 87% said apps let them have fun no matter where they are or what they’re doing.
  • 77% said apps are their personal assistant.
  • 75% said apps give them time to relax.
  • 73% said apps allow time to connect and interact with family and friends.
  • 70% said apps make the rest of life better.

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    Another gadget you don’t really need. Will not work once you get it home. New model out in 4 weeks. Battery life is too short to be of any use.

    — From the fact sheet for a fake product entitled Useless Plasticbox 1.2 (an actual empty plastic box) placed in L.A.-area Best Buy stores by an artist called Plastic Jesus