Ina Fried

Recent Posts by Ina Fried

Google Lets More People Know That They Just Missed Their Bus

For those who have a smartphone and depend on public transit in San Francisco, life just got a bit easier.

Google said Wednesday it is adding real-time transit info to Google Maps in San Francisco and five additional cities (Boston, Portland, Ore., San Diego, San Francisco, Madrid and Turin, Italy).

“Starting now, Google Maps for mobile and desktop can tell you when your ride is actually going to arrive with new live transit updates,” Google said in a blog post.

In San Francisco, such information was already available on a site called Nextmuni.com, but the integration with maps can be handier than entering in one’s location and preferred route by hand.


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The best and brightest are usually put to work on optimisation. … They will then go forward and solve the inefficiencies, and that’s where 99% of most energy is spent on. But, at some point you run out of room to improve things, and that’s when you have to step aside and ask, can we make it different?

— Horace Dediu, in a podcast interview with William Channer