Peter Kafka

Recent Posts by Peter Kafka

iSpaceship: Steve Jobs Pitches Apple’s New HQ

When’s the last time Steve Jobs oversaw two product launches on consecutive days? Here he is, the day after his WWDC appearance, telling the Cupertino City Council about his next project: A new Apple campus, with a circular building big enough to hold 12,000 people, which he wants up and running by 2015. “It’s a pretty amazing building…it’s a little like a spaceship landed.”

The presentation isn’t quite as flashy as the one Jobs oversaw on Monday, but the audience is equally rapt. Well worth the 21 minutes.


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Another gadget you don’t really need. Will not work once you get it home. New model out in 4 weeks. Battery life is too short to be of any use.

— From the fact sheet for a fake product entitled Useless Plasticbox 1.2 (an actual empty plastic box) placed in L.A.-area Best Buy stores by an artist called Plastic Jesus