Fab.com Launches as Deal Site for Designed (Not Designer) Goods

No longer just another pretty domain name, Fab.com launches today as a new deal site for designed goods.

Led by CEO Jason Goldberg, the site’s opening offers are on the sorts of things one might find at a design museum gift shop — fancy plastic chairs, fancy energy-saving light bulbs and fancy signed posters.

With future deals appearing to include personal electronics and apparel, Fab.com is entering a space currently dominated by Gilt Groupe, which offers deals on luxury goods in several categories through its Web site and apps.

In an email, Goldberg said the launch was made possible by a new round of seed funding that included the likes of Ashton Kutcher’s A-Grade fund, SoftTechVC and First Round Capital, the Washington Post Company, and Baroda Ventures.

While the amount of the round was not disclosed, Goldberg added that Kutcher will advise the company.