Bunchball Raises $6.5 Million for Loyalty Platform

San Jose, Calif.-based Bunchball has raised $6.5 million in a third round of funding to bring a little more game play to traditional sites and mobile applications. Triangle Peak Partners led the round with Northport Investments, Correlation Ventures, Granite Ventures and Adobe Ventures also participating. The funding is earmarked for further development of its gamification platform, plus marketing and sales. To date, Bunchball has raised $17.5 million.