Kara Swisher

Recent Posts by Kara Swisher

Let’s Play Word Association With Tech Moguls!

Earlier this year, I moderated a panel of tech leaders from the U.S. and Europe, at the opening of the DLD conference in Munich.

To get things going, I used that old trick of word association, channeling a technique perfected –aptly, for the location — by Sigmund Freud.

The panelists — who included Google’s Nikesh Arora, LinkedIn Chairman and investor Reid Hoffman and Accel Partner’s Jim Breyer — had to give lightning observations on Facebook, Google, Apple’s Steve Jobs, Nokia, New Corp.’s Rupert Murdoch and smartphones.

The results were very interesting and very different, as you will see here below in a chart of it, posted recently by DLD on its Facebook page (click on the image to make it larger):

And here is a digital version of its whole DLD book that the chart was in:


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Nobody was excited about paying top dollar for a movie about WikiLeaks. A film about the origins of Pets.com would have done better.

— Gitesh Pandya of BoxOfficeGuru.com comments on the dreadful opening weekend box office numbers for “The Fifth Estate.”