Terrell Owens Loves His Fans, and More From Twitter Analysis
Despite all the tired wisecracks about the triviality of Twitter’s content and the supposed narcissism of its users, it’s clear that the popular microblogging site has established itself as a playground for celebrities. Though the world may not care about the song currently playing on your iPod or the tacos you ate for lunch, people are interested in whatever Justin Bieber or Taylor Swift deem worthwhile enough to say.
With that in mind, the always-sophisticated Journal sports section recently bandied around this question: What could famous athletes like LeBron James be writing about that’s so fascinating to more than 2.1 million followers? To calm our inquiring minds, we read nearly 2,000 tweets written by the five active athletes with the most followers in the four major sports (NFL, MLB, NBA, NHL) and analyzed their content.