The Lonely Island on Viral Videos
Are viral videos better than commercials?
Viral means “wildly popular,” so, yes, a wildly popular video would be better than a regular commercial.
The Lonely Island guys — Andy Samberg, Akiva Schaffer and Jorma Taccone — in an email interview with Adweek’s Harvey Linnett about their move into advertising. Last year, they entered into a multi-year contract with the owners of Rokk Vodka, and released a viral short on YouTube for the brand.