iPad Generates One Percent of World’s Web Traffic
It’s been just 14 months since the iPad first went on sale in April of 2010, and in that time the device has managed to capture a chunk of the Web browsing market belying its young age.
According to Net Applications’ latest NetMarketShare report,* more than one percent of all global Web browsing occurs on an iPad. And in the U.S., the percentage rises to 2.1 percent.
Small figures, sure. But significant ones. For a single device in a newly created market to capture that kind of Web browsing traffic in just over a year is an impressive achievement by any measure. Note that Net Applications figures that tablets and smartphones together account for five percent of all Web browsing globally and 8.2 percent in the U.S.
*Net Applications compiles its figures from a global network of 40,000 Web sites and 430 “referral sources” like search engines which serve approximately 160 million visitors per month