PetFlow Raises $10 Million as Cash Pours Into Online Pet Market

PetFlow.com, a New York-based online retailer, has secured $10 million in a second round of funding. The investment was led by Lightspeed Venture Partners. Founded in early 2010, PetFlow.com encourages consumers to sign up to get pet food delivered automatically every few weeks. The funding will be used for hiring and marketing, and building out its infrastructure. Earlier today, Amazon-owned Quidsi unveiled a vertical focused on pets called Wag.com.


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There’s a lot of attention and PR around Marissa, but their product lineup just kind of blows.

— Om Malik on Bloomberg TV, talking about Yahoo, the September issue of Vogue Magazine, and our overdependence on Google