PetFlow Raises $10 Million as Cash Pours Into Online Pet Market

PetFlow.com, a New York-based online retailer, has secured $10 million in a second round of funding. The investment was led by Lightspeed Venture Partners. Founded in early 2010, PetFlow.com encourages consumers to sign up to get pet food delivered automatically every few weeks. The funding will be used for hiring and marketing, and building out its infrastructure. Earlier today, Amazon-owned Quidsi unveiled a vertical focused on pets called Wag.com.


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I think the NSA has a job to do and we need the NSA. But as (physicist) Robert Oppenheimer said, “When you see something that is technically sweet, you go ahead and do it and argue about what to do about it only after you’ve had your technical success. That is the way it was with the atomic bomb.”

— Phil Zimmerman, PGP inventor and Silent Circle co-founder, in an interview with Om Malik