PetFlow Raises $10 Million as Cash Pours Into Online Pet Market

PetFlow.com, a New York-based online retailer, has secured $10 million in a second round of funding. The investment was led by Lightspeed Venture Partners. Founded in early 2010, PetFlow.com encourages consumers to sign up to get pet food delivered automatically every few weeks. The funding will be used for hiring and marketing, and building out its infrastructure. Earlier today, Amazon-owned Quidsi unveiled a vertical focused on pets called Wag.com.


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Just as the atom bomb was the weapon that was supposed to render war obsolete, the Internet seems like capitalism’s ultimate feat of self-destructive genius, an economic doomsday device rendering it impossible for anyone to ever make a profit off anything again. It’s especially hopeless for those whose work is easily digitized and accessed free of charge.

— Author Tim Kreider on not getting paid for one’s work