PetFlow Raises $10 Million as Cash Pours Into Online Pet Market

PetFlow.com, a New York-based online retailer, has secured $10 million in a second round of funding. The investment was led by Lightspeed Venture Partners. Founded in early 2010, PetFlow.com encourages consumers to sign up to get pet food delivered automatically every few weeks. The funding will be used for hiring and marketing, and building out its infrastructure. Earlier today, Amazon-owned Quidsi unveiled a vertical focused on pets called Wag.com.


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The problem with the Billionaire Savior phase of the newspaper collapse has always been that billionaires don’t tend to like the kind of authority-questioning journalism that upsets the status quo.

— Ryan Chittum, writing in the Columbia Journalism Review about the promise of Pierre Omidyar’s new media venture with Glenn Greenwald