PetFlow Raises $10 Million as Cash Pours Into Online Pet Market

PetFlow.com, a New York-based online retailer, has secured $10 million in a second round of funding. The investment was led by Lightspeed Venture Partners. Founded in early 2010, PetFlow.com encourages consumers to sign up to get pet food delivered automatically every few weeks. The funding will be used for hiring and marketing, and building out its infrastructure. Earlier today, Amazon-owned Quidsi unveiled a vertical focused on pets called Wag.com.


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Another gadget you don’t really need. Will not work once you get it home. New model out in 4 weeks. Battery life is too short to be of any use.

— From the fact sheet for a fake product entitled Useless Plasticbox 1.2 (an actual empty plastic box) placed in L.A.-area Best Buy stores by an artist called Plastic Jesus