Turns Out the Killer Paid App for Mobile Is Games

Games continue to dominate the charts as the most likely category of applications to be downloaded. Surprisingly, a majority of players are willing to pay for them.

Nielsen said in a blog post that its research found that 93 percent of people who have downloaded an app within the past 30 days were willing to pay for the games they play. The second most popular category people were willing to pay for was entertainment, at 87 percent.

A few other interesting stats:

  • A person plays games for an average of 7.8 hours a month.
  • iPhone owners play games for roughly 14.7 hours a month, while Android owners play around 9.3 hours a month.
  • Fewer games are downloaded on BlackBerry devices than on feature phones, with a majority of BlackBerry owners playing preloaded games. (Best guess: Brickbreaker!)

The data was gleaned from two Nielsen surveys, one of which is conducted annually with 300,000 consumers; the other is conducted twice a year with 4,000 consumers.


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