John Paczkowski

Recent Posts by John Paczkowski

Apple Tweaks iAds to Keep Big Clients Happy

Back in February, Apple cut the minimum buy for its iAd mobile advertising platform in half in the hopes of ginning up new business, as AllThingsD first reported. But evidently that reduction — to $500,000 from $1 million — didn’t chum in as many new clients as the company had hoped. So Apple has begun rolling out further incentives.

The Wall Street Journal reports that Apple is offering a new deal to ad agencies willing to make large upfront iAd buys. Commit to spending more than $1 million on iAds and Apple will allow that total buy to be parceled out to agency clients in packages starting at about $300,000.

An interesting shift in strategy. By maintaining that $1 million minimum, Apple also maintains iAd’s original value proposition. But by allowing that $1 million spend to be divided into in smaller, less expensive increments it makes the platform more attractive to high-profile clients who might otherwise have balked at iAd’s $500,000 minimum buy and taken their business to rivals like Millennial Media and AdMob.

[This post has been updated to reflect new details on Apple's iAd incentives]


Twitter’s Tanking

December 30, 2013 at 6:49 am PT

2013 Was a Good Year for Chromebooks

December 29, 2013 at 2:12 pm PT

BlackBerry Pulls Latest Twitter for BB10 Update

December 29, 2013 at 5:58 am PT

Apple CEO Tim Cook Made $4.25 Million This Year

December 28, 2013 at 12:05 pm PT

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I think the NSA has a job to do and we need the NSA. But as (physicist) Robert Oppenheimer said, “When you see something that is technically sweet, you go ahead and do it and argue about what to do about it only after you’ve had your technical success. That is the way it was with the atomic bomb.”

— Phil Zimmerman, PGP inventor and Silent Circle co-founder, in an interview with Om Malik