Film Titans Rush to Get Animated

July 8, 2011 at 7:00 am PT

DreamWorks Animation SKG Inc.’s chief executive Jeffrey Katzenberg played down a decision by Paramount Pictures to launch a rival animation division — a move by its partner that adds to other new challenges for the animation powerhouse.

In an interview Thursday, Mr. Katzenberg said that since Paramount is expected to move into the “lower end of the animation business,” its new unit “isn’t going to impact DreamWorks at all.”

Mr. Katzenberg’s comments follow Paramount’s announcement Wednesday that it will open its own animation division, pitting it against Walt Disney Co.’s Pixar Animation Studios and DreamWorks Animation.

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Tagged with: animation, Disney, DreamWorks, Jeffrey Katzenberg, Jessica E. Vascellaro, Michelle Kung, Paramount Pictures, Pixar, The Wall Street Journal

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