TripAdvisor Buys Once-Popular Facebook App Where I’ve Been

TripAdvisor, which is planning to spin off from Expedia in the not too distant future, has acquired Where I’ve Been, the once-popular Facebook application that allows users to pinpoint on a map where they’ve traveled and where they want to go.

Terms of the deal were not disclosed.

Where I’ve Been, based in Chicago, was caught up in the craze when third-party applications first made it onto the social networking platform and spread like wildfire across people’s walls.

At its peak, it had 116,328 daily active users and nearly 1.6 million monthly active users, according to AppData. Its traffic has since fallen to 3,000 daily users and 70,000 monthly users.

TripAdvisor, which focuses on user-generated reviews and recommendations for accommodations around the world, said the company was founded by Michael Dalesandro and Craig Ulliott, and that the product team will join its company.

In all, 10 million people have created color-coded travel maps to mark off traveling to around half a billion places.


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