Liz Gannes

Recent Posts by Liz Gannes

AdMob Vets Raise $6.5M for MoPub

MoPub, which bills itself as a mobile analogue to DoubleClick for Publishers and Admeld, has raised $6.5 in Series A funding from its seed funders Accel Partners and Harrison Metal. The San Francisco-based company was founded last year by former AdMob and Google product managers, and says it serves more than two billion ad impressions per month.


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The ultimate native ads are the glossy fashion ads in Vogue: in most cases, they’re better than the editorial, and as a result, readers spend as much time with the ads — if not more — as they do with the edit.

— Felix Salmon, writing about the potential of native advertising on the Web