Kara Swisher

Recent Posts by Kara Swisher

Jawbone’s Newest Product: Health-Tracking Wristband Called UP

Jawbone, the San Francisco consumer electronics start-up that just grabbed another $70 million in funding, has announced its latest gadget called UP. The new product is described as “an intelligent, wearable wristband with an application that combines tracking, analysis, social and motivational elements.” Jawbone, which makes a popular Bluetooth headset and also the Jambox wireless speaker, said UP will track a user’s movement, sleep patterns and nutrition.


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Another gadget you don’t really need. Will not work once you get it home. New model out in 4 weeks. Battery life is too short to be of any use.

— From the fact sheet for a fake product entitled Useless Plasticbox 1.2 (an actual empty plastic box) placed in L.A.-area Best Buy stores by an artist called Plastic Jesus