Kara Swisher

Recent Posts by Kara Swisher

Robert Scoble Explains His Attempted Worldwide Domination of Google+ (Video)

While at an event yesterday, I ran smack into Silicon Valley tech personality Robert Scoble, the man who never met a social network he didn’t try to hijack.

So, of course, Scooby-Don’t — as I like to call him — has been one of the more active users of Google+, the new offering from the search giant, which some have complained is breathtaking both in its speed and its scale of digital pollution.

Some have even blocked him, due to all the Google+ algorithms that surface around him a lot because of his massive popularity.

That’s because Scoble brings with him a noisy army of 43,131 people so far who have put him in Google+ Circles (he has 3,645 Circles himself), which he attends to as a good cult leader should — with lots of love and online chitchat.

Even Scoble has acknowledged the problem on Twitter, noting in a tweet: “Google+ is seeing noise effect I have never seen before. I totally would block myself.”

Fat chance! But at least he’s funny about his machinating to become King of Google+.

Here’s my video interview with him, which is vintage Scoobs:


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Just as the atom bomb was the weapon that was supposed to render war obsolete, the Internet seems like capitalism’s ultimate feat of self-destructive genius, an economic doomsday device rendering it impossible for anyone to ever make a profit off anything again. It’s especially hopeless for those whose work is easily digitized and accessed free of charge.

— Author Tim Kreider on not getting paid for one’s work