Liz Gannes

Recent Posts by Liz Gannes

Scopely Announces That It’s in Stealth (Really!)

Eytan Elbaz, the co-creator of Applied Semantics — which became Google AdSense — has a new company called Scopely that he says will work on “the underdeveloped arena of people’s social experiences on the web and in mobile.” How specific!

Elbaz is out to hire “the most interesting engineerings in the world,” specifically those who can program the hip new real-time JavaScript environment Node.js. The three-month-old Los Angeles-based company already has 12 on its team, he said.

That’s about all Elbaz is saying, but he’s raised angel funding from Windsor Media (former Yahoo CEO Terry Semel), Lerer Ventures, David Cohen and Dave Tisch of TechStars, Howard Lindzon, Gil Elbaz, the Collaborative Fund, Evan Rifkin and Clark Landry.

Elbaz had stayed at Google for five years after Applied Semantics was acquired in 2003, then founded the health community site network Deep Dive Media. His co-founders Walter Driver and Ankur Bulsara come from O Negative and Myspace, respectively.

Asked to elaborate on what exactly he’d be doing in the social space, Elbaz would only say that it’s not photo-sharing or group-buying.

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Another gadget you don’t really need. Will not work once you get it home. New model out in 4 weeks. Battery life is too short to be of any use.

— From the fact sheet for a fake product entitled Useless Plasticbox 1.2 (an actual empty plastic box) placed in L.A.-area Best Buy stores by an artist called Plastic Jesus