Liz Gannes

Recent Posts by Liz Gannes

Scopely Announces That It’s in Stealth (Really!)

Eytan Elbaz, the co-creator of Applied Semantics — which became Google AdSense — has a new company called Scopely that he says will work on “the underdeveloped arena of people’s social experiences on the web and in mobile.” How specific!

Elbaz is out to hire “the most interesting engineerings in the world,” specifically those who can program the hip new real-time JavaScript environment Node.js. The three-month-old Los Angeles-based company already has 12 on its team, he said.

That’s about all Elbaz is saying, but he’s raised angel funding from Windsor Media (former Yahoo CEO Terry Semel), Lerer Ventures, David Cohen and Dave Tisch of TechStars, Howard Lindzon, Gil Elbaz, the Collaborative Fund, Evan Rifkin and Clark Landry.

Elbaz had stayed at Google for five years after Applied Semantics was acquired in 2003, then founded the health community site network Deep Dive Media. His co-founders Walter Driver and Ankur Bulsara come from O Negative and Myspace, respectively.

Asked to elaborate on what exactly he’d be doing in the social space, Elbaz would only say that it’s not photo-sharing or group-buying.


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I think the NSA has a job to do and we need the NSA. But as (physicist) Robert Oppenheimer said, “When you see something that is technically sweet, you go ahead and do it and argue about what to do about it only after you’ve had your technical success. That is the way it was with the atomic bomb.”

— Phil Zimmerman, PGP inventor and Silent Circle co-founder, in an interview with Om Malik