Scopely Announces That It’s in Stealth (Really!)
Eytan Elbaz, the co-creator of Applied Semantics — which became Google AdSense — has a new company called Scopely that he says will work on “the underdeveloped arena of people’s social experiences on the web and in mobile.” How specific!
That’s about all Elbaz is saying, but he’s raised angel funding from Windsor Media (former Yahoo CEO Terry Semel), Lerer Ventures, David Cohen and Dave Tisch of TechStars, Howard Lindzon, Gil Elbaz, the Collaborative Fund, Evan Rifkin and Clark Landry.
Elbaz had stayed at Google for five years after Applied Semantics was acquired in 2003, then founded the health community site network Deep Dive Media. His co-founders Walter Driver and Ankur Bulsara come from O Negative and Myspace, respectively.
Asked to elaborate on what exactly he’d be doing in the social space, Elbaz would only say that it’s not photo-sharing or group-buying.