Site Claims to Loosen Google “Death Grip”

Since Google in February began changing the way its search engine ranks sites in order to weed out “low-quality” content and “article vomit,” thousands of negatively affected website publishers have scrambled to recuperate. Now HubPages.com, one of the largest sites hit hard by Google’s new “Panda” ranking algorithm change, said it may have found a solution: divide itself into thousands of smaller sites.

The five-year-old HubPages, which publishes content from hundreds of thousands of authors and primarily relies on Google search to obtain Web traffic, has seen “early evidence” that its overhaul may be able to “lift the Google Panda death grip,” said Paul Edmondson, its chief executive, in an interview.

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