Why a Free Ticket to Spotify Is Worth $3
So you’ve heard everyone talking about Spotify, and now you’d like to try it yourself.
Except there’s a line outside the door, and you don’t want to wait. (Even though that line is one of the reasons you want in.)
So you have a couple options:
1) Pay up: Anyone who actually wants to hand over a credit card and start paying a minimum of $5 a month can hop onto the streaming music service right away.
The passes are valuable chits Spotify has provided to its launch partners, as part of a larger launch advertising package. How valuable? Well, it turns out that Spotify has put a price on it: In the marketing materials I saw last week, the music service says that those launch invites are worth $3 apiece:
Which turns out, maybe not that coincidentally, to be what Spotify invites are selling for on eBay right now (so that’s a third option, too).
[Image credit: Wikipedia]