Daily Deals Contender Buys Up Loyalty Card Provider

BuyWithMe, which has struggled against larger rivals like Groupon and LivingSocial, has been on an acquisition spree, picking up daily deals sites to enter new markets. This time it is acquiring Edhance, which will allow BuyWithMe’s merchants to create loyalty and rewards programs for customers. Merchants will be able to redeem vouchers automatically when subscribers swipe their card at the register, eliminating any printouts. Terms of the deal were not disclosed.


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I think the NSA has a job to do and we need the NSA. But as (physicist) Robert Oppenheimer said, “When you see something that is technically sweet, you go ahead and do it and argue about what to do about it only after you’ve had your technical success. That is the way it was with the atomic bomb.”

— Phil Zimmerman, PGP inventor and Silent Circle co-founder, in an interview with Om Malik