Ina Fried

Recent Posts by Ina Fried

Mobile Comes to the Rescue as Women’s World Cup Goes into Extra Time

With the U.S. women’s team in the World Cup finals, there was no question where I would be — in front of the largest screen I could find, cheering them on, of course.

However, in a fit of bad timing, I also had tickets to a musical that started at 2 pm. In order to maximize my World Cup watching time, I found a sports bar and grill just a few blocks from where “Billy Elliot” was playing.

Things were all good through the 81st minute. The U.S. was up 1-0 and I had even found the vuvuzela app I had downloaded back when the men’s World Cup was in South Africa.

However, when Japan scored the equalizer, I was in trouble. It was time to head to the theater. Luckily, Sprint was showing the game. I had brought a demo EVO 3D with me for just such an eventuality, and downloaded the WatchESPN app that promised live coverage.

The video dropped a few times, and soccer is not the easiest sport to watch on the tiny screen, but it was indeed better than nothing.

Unfortunately, Sprint couldn’t delay the 2 pm start time of the musical so I didn’t really get to see more than just the first few minutes of extra time. Nor, as it turned out, could it change the eventual outcome (Japan won on penalty kicks). But it did prove the value of live mobile video — while no match for a flat-screen HDTV, it’s great when it is your only option.

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Another gadget you don’t really need. Will not work once you get it home. New model out in 4 weeks. Battery life is too short to be of any use.

— From the fact sheet for a fake product entitled Useless Plasticbox 1.2 (an actual empty plastic box) placed in L.A.-area Best Buy stores by an artist called Plastic Jesus