Ina Fried

Recent Posts by Ina Fried

Apple Store Down Ahead of Lion Debut (And Probably New MacBook Airs)

In its telltale siren call that new products are just hours away, Apple has taken down its online store.

“We’ll be back soon,” reads the online Post-it note familiar to the Apple faithful.

The site tends to go down a couple hours before it reopens with whatever Cupertino has up its sleeve.

In this case, that is most certainly Mac OS X Lion, but also probably long-awaited new hardware, including a revamped MacBook Air. Apple confirmed Lion’s debut would come Wednesday during Tuesday’s earnings conference call, but predictably didn’t comment on what new hardware might accompany the software release.

Unlike past OS releases, Lion will be sold via the Mac App Store, as opposed to in boxed form at retail stores.

UPDATE: Apple has since said that it plans to make it available via USB drives starting in August.


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Another gadget you don’t really need. Will not work once you get it home. New model out in 4 weeks. Battery life is too short to be of any use.

— From the fact sheet for a fake product entitled Useless Plasticbox 1.2 (an actual empty plastic box) placed in L.A.-area Best Buy stores by an artist called Plastic Jesus