Kara Swisher

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Gogobot Unveils Flipboard-Like Web Travel Scrapbook

The social travel start-up, Gogobot, has launched an eye-catching new feature to its site.

Called Trip Portfolio, Gogobot is likening the offering (which you can see in the image above) to a scrapbook experience via collections about different destinations on the fly.

Get it? A travel site and on the fly!

But it seems to be more a way to make sharing pages look a lot like a Web version of Flipboard, the innovative social reading app for the Apple iPad.

“We think this gives people a better way to share the narrative and concept of their trip, rather than just through slideshows,” said Gogobot co-founder and CEO Travis Katz.

Gogobot, which launched late last year, has raised $4 million in venture funding from Battery Ventures, Google Pooh-Bah Eric Schmidt’s Innovation Endeavors and angel investors Chris DeWolfe, Keith Rabois and Oren Ze’ev.

Here’s the official press release from Gogobot about Trip Portfolio:

Gogobot Launches Scrapbooking for the Digital Age

Unique new feature transforms capturing and sharing your vacation via the social graph

SAN FRANCISCO, July 20, 2011 — Gogobot, the fast-growing social travel site that is revolutionizing the way people plan trips by offering users personalized travel recommendations via their social networks, launched today a new and unique feature, the Trip Portfolio. The first of its kind, the Trip Portfolio allows Gogobot users to create beautiful, stylized digital scrapbooks to capture and share all aspects of their travels with friends and families.

“Our travels are important to us, creating memories that are deeply personal and rich with emotion. Until today, however, people have been limited to sharing these memories through online photo albums where the images are preserved, but the context and narrative that gives them meaning is lost. Today, Gogobot takes the world beyond the photo album, launching a revolutionary digital scrapbook that allows users to curate and share all aspects of their travels, packaged into a super user-friendly interactive, crisp and clean design,” said Travis Katz, Gogobot co-founder and CEO.

Called “Collections,” the new feature allows users to share their adventures in a format rich with color and context; an enhanced scrapbook for the digital age. Users can share their photos, reviews and other details about the places they stayed, dined, and traveled from the Gogobot site. The collections also allow users to seamlessly integrate their activities from other social media sites — including their check-ins on Facebook and Foursquare — and professional photos from Gogobot. All of these elements are pages about each place, allowing friends to learn more about the places you visited, see on a map where you were when you caught that sunset, or even make a reservation at the hotel where you stayed. These elements are presented in a clean and elegant format with an interactive map that allows users to share vacations with their social networks in a streamlined, beautifully packaged layout, while making it easy for friends to use this information to plan their own trips.

“Why waste time uploading dozens of untagged, uncaptioned photos? Now you can share all your favorite places and memorable moments in rich detail in half the time. Gogobot’s Trip Portfolio lets you show off the most memorable moments from your trip and helps friends plan their next trip, too,” said Katz.

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