Mobile Marketer Augme Buys Bar Code Start-Up Jagtag

Mobile marketing company Augme Technologies has bought Jagtag, a start-up that specializes in bar codes and “QR codes.” That’s the technology that creates little pieces of visual shorthand phone users can photograph and send to a marketer in exchange for content; it’s an idea that some, but not all, mobile ad folks have been interested in for years. Augme bought Jagtag for $5.5 million, almost all of which came from Augme stock, which trades on the OTC Bulletin Board. Jagtag had previously raised $3.6 million.