Peter Kafka

Recent Posts by Peter Kafka

Mobile Marketer Augme Buys Bar Code Start-Up Jagtag

Mobile marketing company Augme Technologies has bought Jagtag, a start-up that specializes in bar codes and “QR codes.” That’s the technology that creates little pieces of visual shorthand phone users can photograph and send to a marketer in exchange for content; it’s an idea that some, but not all, mobile ad folks have been interested in for years. Augme bought Jagtag for $5.5 million, almost all of which came from Augme stock, which trades on the OTC Bulletin Board. Jagtag had previously raised $3.6 million.


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Another gadget you don’t really need. Will not work once you get it home. New model out in 4 weeks. Battery life is too short to be of any use.

— From the fact sheet for a fake product entitled Useless Plasticbox 1.2 (an actual empty plastic box) placed in L.A.-area Best Buy stores by an artist called Plastic Jesus