Peter Kafka

Recent Posts by Peter Kafka

Mobile Marketer Augme Buys Bar Code Start-Up Jagtag

Mobile marketing company Augme Technologies has bought Jagtag, a start-up that specializes in bar codes and “QR codes.” That’s the technology that creates little pieces of visual shorthand phone users can photograph and send to a marketer in exchange for content; it’s an idea that some, but not all, mobile ad folks have been interested in for years. Augme bought Jagtag for $5.5 million, almost all of which came from Augme stock, which trades on the OTC Bulletin Board. Jagtag had previously raised $3.6 million.


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There’s a lot of attention and PR around Marissa, but their product lineup just kind of blows.

— Om Malik on Bloomberg TV, talking about Yahoo, the September issue of Vogue Magazine, and our overdependence on Google