Peter Kafka

Recent Posts by Peter Kafka

Mobile Marketer Augme Buys Bar Code Start-Up Jagtag

Mobile marketing company Augme Technologies has bought Jagtag, a start-up that specializes in bar codes and “QR codes.” That’s the technology that creates little pieces of visual shorthand phone users can photograph and send to a marketer in exchange for content; it’s an idea that some, but not all, mobile ad folks have been interested in for years. Augme bought Jagtag for $5.5 million, almost all of which came from Augme stock, which trades on the OTC Bulletin Board. Jagtag had previously raised $3.6 million.


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I think the NSA has a job to do and we need the NSA. But as (physicist) Robert Oppenheimer said, “When you see something that is technically sweet, you go ahead and do it and argue about what to do about it only after you’ve had your technical success. That is the way it was with the atomic bomb.”

— Phil Zimmerman, PGP inventor and Silent Circle co-founder, in an interview with Om Malik