OS X Lion Roars Into Town

Mac OS X 10.7 Lion, the latest iteration of Apple’s operating system, debuted this morning, just as CFO Peter Oppenheimer said it would during the company’s third-quarter earnings call Tuesday.

Unlike previous OS upgrades, Lion is available exclusively as a $29.99 download from the Mac App Store. It brings some 250 new features to OS X, among them a number culled from iOS, and is intended to bring the best of Apple’s mobile OS to the desktop. Also included: A completely new version of Mail, AirDrop — a peer-to-peer Wi-Fi-based network for document sharing — and Resume, a feature which works systemwide to remember what app you were using and what you were doing with it. You’ll find more details and a thorough review from Walt here and the full press release below.

Mac OS X Lion Available Today From the Mac App Store

CUPERTINO, California—July 20, 2011—Apple® today announced that Mac OS® X Lion, the eighth major release of the world’s most advanced operating system with more than 250 new features, is available today as a download from the Mac® App Store™ for $29.99. Some of the amazing features in Lion include: new Multi-Touch® gestures; system-wide support for full screen apps; Mission Control, an innovative view of everything running on your Mac; the Mac App Store, the best place to find and explore great software, built right into the OS; Launchpad, a new home for all your apps; and a completely redesigned Mail app.

“Lion is the best version of OS X yet, and we’re thrilled that users around the world can download it starting today,” said Philip Schiller, Apple’s senior vice president of Worldwide Product Marketing. “Lion makes upgrading a Mac easier than ever before; just launch the Mac App Store, buy Lion with your iTunes account, and the download and install process will begin automatically.”

Additional new features in Lion include:

• Resume, which conveniently brings your apps back exactly how you left them when you restart your Mac or quit and relaunch an app;
• Auto Save, which automatically and continuously saves your documents as you work;
• Versions, which automatically records the history of your document as you create it, and gives you an easy way to browse, revert and even copy and paste from previous versions; and
• AirDrop, which finds nearby Macs and automatically sets up a peer-to-peer wireless connection to make transferring files quick and easy.

Pricing & Availability
Mac OS X Lion is available as an upgrade to Mac OS X version 10.6.6 Snow Leopard® from the Mac App Store for $29.99 (US). Lion is the easiest OS X upgrade and at around 4GB, it is about the size of an HD movie from the iTunes Store®. Users who do not have broadband access at home, work or school can download Lion at Apple retail stores and later this August, Lion will be made available on a USB thumb drive through the Apple Store® (www.apple.com) for $69 (US). Mac OS X Lion Server requires Lion and is available from the Mac App Store for $49.99 (US).

Lion requires an Intel-based Mac with a Core 2 Duo, i3, i5, i7 or Xeon processor and 2GB of RAM. Lion is an upgrade and can be installed on all your authorized personal Macs. Details regarding Business and Education licensing can be found at apple.com/macosx.

The OS X Lion Up-to-Date upgrade will be available through the Mac App Store at no additional charge to all customers who purchased a qualifying new Mac system from Apple or an Apple Authorized Reseller on or after June 6, 2011. Users must request their Up-to-Date upgrade within 30 days of purchase of their Mac computer. Customers who purchased a qualifying Mac between June 6, 2011 and July 20, 2011 will have until August 19, 2011 to make a request. Additional information can be found at apple.com/macosx/uptodate.