Spil Games Jumps on the Trend of Online Game Portals Going Social (Video)
Spil Games, a seven-year-old online gaming powerhouse focused on serving mothers and girls worldwide, is now pitching itself as a social gaming platform.
I caught up with CEO Peter Driessen, who was visiting San Francisco last week from the company’s headquarters in the Netherlands, to discuss how Spil Games is trying to compete with Facebook to become a publishing platform for social games reaching for that demographic and others.
In a video, Driessen explains how Spil Games is offering a slightly different proposition than Facebook.
Today, Facebook generates revenues by taking a 30 percent cut of in-game currency and by selling ads to developers who are looking to promote their games.
Spil Games will take a higher cut, ranging from 40 to 50 percent, but will provide free marketing and localization services, including translating a game into 20 languages. It can also offer access to its 130 million monthly users, which comes close to Facebook’s claim of having 200 million active gamers.
Many other previous online game portals, like WildTangent and hi5, are looking to shift to a social games model, but Spil might have one of the largest user bases. So far, it has been able to sign up at least two developers: Bigpoint and Goodgame Studios.
Here’s the video with Driessen: