Kara Swisher

Recent Posts by Kara Swisher

Yahoo Search Exec Chang Lands at Mobile Ad Start-Up

Longtime Yahoo search veteran Chi-Chao Chang, who left the Internet giant recently, has landed at xAD, a San Francisco-based mobile local search advertising network. He’ll be its president of product and technology and said, in an interview, he made the move to focus on an emerging digital arena. Chang, a key exec in Yahoo’s troubled search alliance with Microsoft, was VP and GM of the global search business at Yahoo and had been at the company since 1999.

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Another gadget you don’t really need. Will not work once you get it home. New model out in 4 weeks. Battery life is too short to be of any use.

— From the fact sheet for a fake product entitled Useless Plasticbox 1.2 (an actual empty plastic box) placed in L.A.-area Best Buy stores by an artist called Plastic Jesus