AHAlife Raises $6 Million to Pitch Luxury Items Using Well-Written Prose

New York-based AHAlife.com, which is merging commerce and content, has raised $6 million in new funding. Investors in the round are DCM and FirstMark Capital. To date, the company has raised $9 million. The site pitches one new luxury item for sale every day to its members, who sign up for free to receive its latest products. AHAlife attempts to differentiate itself from flash sales sites, but has a look similar to Fab.com, which raised $8 million yesterday.


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Another gadget you don’t really need. Will not work once you get it home. New model out in 4 weeks. Battery life is too short to be of any use.

— From the fact sheet for a fake product entitled Useless Plasticbox 1.2 (an actual empty plastic box) placed in L.A.-area Best Buy stores by an artist called Plastic Jesus