AHAlife Raises $6 Million to Pitch Luxury Items Using Well-Written Prose
New York-based AHAlife.com, which is merging commerce and content, has raised $6 million in new funding. Investors in the round are DCM and FirstMark Capital. To date, the company has raised $9 million. The site pitches one new luxury item for sale every day to its members, who sign up for free to receive its latest products. AHAlife attempts to differentiate itself from flash sales sites, but has a look similar to Fab.com, which raised $8 million yesterday.