FindTheBest’s Kevin O’Connor Talks About Comparison Engine, Now Running Hot on $6M in Funding (Video)

Last week, after FindTheBest nabbed $6 million in funding from Silicon Valley’s Kleiner Perkins, veteran entrepreneur Kevin O’Connor talked to me about the content platform, which structures data into a hopped-up comparison service for products and services.

Comparing, organizing and filtering everything from summer camps to mountain bikes to investment advisors to Hollywood agents, it’s a leads business for “considered decisions,” with added hopes of selling its technology to anyone in need of a human- and machine-powered curation engine.

The new venture funding for the Santa Barbara, Calif., company comes after a small seed round of $750,000 from O’Connor, who founded online advertising pioneer DoubleClick and others.

Here’s a screenshot of the service, which could take almost any topical direction, as well as the video of my interview with O’Connor: