Liz Gannes

Recent Posts by Liz Gannes

Noted Android App Developer Releases Calorific for iOS

WorkSmart Labs, which makes some of the most-loved Android fitness and wellness apps, is appearing on iOS for the first time with the launch today of its app Calorific Lite.

Calorific Lite tries to improve users’ diets without calorie counting, taking pictures of or weighing food, typing in portions, or really doing anything that requires a lot of effort. Rather, each time a user eats, they log food into red, yellow and green categories, based on its approximate healthiness. That may seem a little odd, but WorkSmart thinks the point is to make logging as simple as possible so people stick with it.

WorkSmart also makes some nifty activity logging apps, but to date they have been Android-only. In total, the company has more than seven million users.

WorkSmart recently announced it had raised seed funding from Kleiner Perkins’ iFund, and now it is further disclosing that the total amount of the round was $1.5 million; it also included Qualcomm Ventures, Harbor Pacific Capital and several angels.

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There’s a lot of attention and PR around Marissa, but their product lineup just kind of blows.

— Om Malik on Bloomberg TV, talking about Yahoo, the September issue of Vogue Magazine, and our overdependence on Google