Noted Android App Developer Releases Calorific for iOS
Calorific Lite tries to improve users’ diets without calorie counting, taking pictures of or weighing food, typing in portions, or really doing anything that requires a lot of effort. Rather, each time a user eats, they log food into red, yellow and green categories, based on its approximate healthiness. That may seem a little odd, but WorkSmart thinks the point is to make logging as simple as possible so people stick with it.
WorkSmart also makes some nifty activity logging apps, but to date they have been Android-only. In total, the company has more than seven million users.
WorkSmart recently announced it had raised seed funding from Kleiner Perkins’ iFund, and now it is further disclosing that the total amount of the round was $1.5 million; it also included Qualcomm Ventures, Harbor Pacific Capital and several angels.