Ina Fried

Recent Posts by Ina Fried

AOL Nearly Ready With Editions: The App for When You Crap

For nine months now, AOL has been working on Editions by AOL — an online magazine for the iPad. It’s designed to sit somewhere between the Daily and Flipboard, offering a mix of personalized and broadly aimed content from both AOL and non-AOL sources.

And the app is almost ready, at least according to the toilet paper inside the company’s restrooms. “The App for When You Crap … Coming Soon … editions.com,” reads the light blue print on all the rolls supplied in AOL’s bathrooms.

It’s not often you hear the word crap used when promoting a product, but it is oddly refreshing.

AOL employees are also having fun with the TP promotion. Mobile boss David Temkin (whom I recently interviewed on stage) arrived to work on Friday to find his desk and chair covered with the stuff.

The potty-oriented nickname for Editions was used in a YouTube video earlier this year, a video that has since gotten more than 10,000 views (including, I’m told, nearly everyone at AOL).

For more on Editions, check out this story based on a sneak peek AllThingsD got of the product in March.


Latest Video

View all videos »

Search »

I think the NSA has a job to do and we need the NSA. But as (physicist) Robert Oppenheimer said, “When you see something that is technically sweet, you go ahead and do it and argue about what to do about it only after you’ve had your technical success. That is the way it was with the atomic bomb.”

— Phil Zimmerman, PGP inventor and Silent Circle co-founder, in an interview with Om Malik