Ina Fried

Recent Posts by Ina Fried

AOL Nearly Ready With Editions: The App for When You Crap

For nine months now, AOL has been working on Editions by AOL — an online magazine for the iPad. It’s designed to sit somewhere between the Daily and Flipboard, offering a mix of personalized and broadly aimed content from both AOL and non-AOL sources.

And the app is almost ready, at least according to the toilet paper inside the company’s restrooms. “The App for When You Crap … Coming Soon …,” reads the light blue print on all the rolls supplied in AOL’s bathrooms.

It’s not often you hear the word crap used when promoting a product, but it is oddly refreshing.

AOL employees are also having fun with the TP promotion. Mobile boss David Temkin (whom I recently interviewed on stage) arrived to work on Friday to find his desk and chair covered with the stuff.

The potty-oriented nickname for Editions was used in a YouTube video earlier this year, a video that has since gotten more than 10,000 views (including, I’m told, nearly everyone at AOL).

For more on Editions, check out this story based on a sneak peek AllThingsD got of the product in March.

Latest Video

View all videos »

Search »

Another gadget you don’t really need. Will not work once you get it home. New model out in 4 weeks. Battery life is too short to be of any use.

— From the fact sheet for a fake product entitled Useless Plasticbox 1.2 (an actual empty plastic box) placed in L.A.-area Best Buy stores by an artist called Plastic Jesus