Cut the Rope Gathers More String for Major New Release

The makers of Cut the Rope, one of the top-selling iPhone games of all time, has released a new sequel called Experiments.

The new version, which becomes available starting today, costs 99 cents for the iPhone or $1.99 for the iPad.

Moscow-based ZeptoLab, which released the first game with the help of Chillingo (now owned by Electronic Arts), decided to self-publish this title, following a similar path that Rovio took with Angry Birds.

In a statement, the company said, “Chillingo has been a great partner in publishing the original Cut the Rope on iOS, and we will continue our mutual efforts to update that game and bring even more content to its players. The success of Cut the Rope allowed ZeptoLab to gain the proper capacity to self-publish, which is the strategy we are planning to follow from now on.”

It also self-published the Android game, which was released about a month ago.

With the help of Chillingo, its original game clocked more than 45 million downloads across Apple and Android, with more than 9 million paid downloads at 99 cents apiece. Apple lists it as the eighth-best selling app on iTunes.

The new game, formally called Cut the Rope: Experiments, will continue to promote the original app by providing the option to buy it or send it as a gift to others from inside the game.

As with the original game, players are asked to swipe ropes, collect stars and deposit candy into the mouth of the little monster, Om Nom. In the new game, Om Nom is being studied by a mad scientist because of his sweet tooth. It also features new game mechanics, including a gun that shoots rope and suction cup holders. The game will be connected to Apple’s GameCenter, so players can record their achievements.

Initially, it will come with three level packs and 75 new levels, but ZeptoLab says it plans to provide regular free updates to the game.

Here’s a trailer of the new game:

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Another gadget you don’t really need. Will not work once you get it home. New model out in 4 weeks. Battery life is too short to be of any use.

— From the fact sheet for a fake product entitled Useless Plasticbox 1.2 (an actual empty plastic box) placed in L.A.-area Best Buy stores by an artist called Plastic Jesus