Gleek Alert! Slushy Your Friends and Tap Tap to the Music of “Glee”
Fans of “Glee,” the four-time Emmy Award-winning TV comedy, can now tap into their inner diva with the new mobile game Tap Tap Glee.
Fox Digital Entertainment had to partner with Tapulous, which is owned by Disney, in order to get the app developed.
(That’s a little like Sue Sylvester, the show’s scheming cheerleading coach, playing nice to Mr. Schuester in order to get what she wants. But hey, at least Fox can now say it has a Tap Tap Revenge game of its own.)
As with other Tap Tap Revenge titles, players are challenged to tap notes with their fingers to the beat of a song.
This app will come with three free tracks, including the cast’s rendition of Journey’s “Don’t Stop Believin’,” which has been downloaded more than one million times on iTunes.
Another 50 tracks will be available for download for about 50 cents apiece.
Andrew Stalbow, SVP of Mobile for Fox Digital Entertainment, said the game will be heavily promoted in conjunction with the Aug. 12 theatrical release of “Glee: The 3D Concert Movie,” and again when the show’s third season kicks off on Sept. 20.
The game will be featured on movie posters, it will appear in TV promotions during “Glee” reruns, and it will even be plastered on News Corp.’s jumbo screen in Times Square.
“We’ve gotten better at cross-promoting big launches,” Stalbow said. For example, Fox teamed up with Rovio to make a special game edition of Angry Birds tied to the movie “Rio”; Stalbow says the game has “been downloaded 60 million times since we launched it three months ago. Everyone has seen the benefit of cross-promotion.”
So far, there have been four major Tap Tap Revenge releases and numerous specialty versions, which have been downloaded a total of 75 million times.
Tapulous has previously teamed up with such artists as Lady Gaga and Metallica to create special editions of the app, but Tim O’Brien, VP of Business Development at Tapulous, said this launch will be a big deal.
“This is going to be a big launch for sure,” he said. “I’ve been watching our community of users for years, and we get ‘Glee’ requests almost every day.”
He considers the “Glee” version a big release in part because of all the new features.
For example, players will be able to connect to a Gleeks vs. Jocks Facebook wall, where they can choose whether they want to be a Gleek or a Jock, and then click on a friend’s profile to throw a slushy at them by posting to their wall.
The app will also include exclusive video from the upcoming 3-D movie, and the ability to look up information on favorite characters, including bios, quotes and photos in the McKinley High Yearbook. It will be updated with fresh content again in September when the new season begins.
In addition to selling games from inside the app, Fox said the advertising partner for the launch is eBay Mobile.