Ina Fried

Recent Posts by Ina Fried

Map Reveals the U.S. Divided … Between Android States and iPhone States

If Barack Obama were looking at this map, he might say there are no iPhone states or Android states, just smartphone states.

That said, the folks at mobile ad firm JumpTap have put together a nifty U.S. map dividing the country into states dominated by Google and those by Apple, as well as some states still quite loyal to Ross Perot — I mean the BlackBerry.

“As advertisers increasingly look to combine mobile and local to help them reach consumers, we decided to examine the regionality of Android, and see where the true Android patriots reside,” JumpTap said in its report.

States with more than a typical number of Android users are shown in yellow, while those with more than typical iPhone usage are shown in blue. Though not on the map, Hawaii is an iPhone state, while Alaska has more of both Android-based phones and iPhones than the typical state. New York was among the states leaning BlackBerry.

“There’s a clear pattern of Android over-indexing in the South and Southwest parts of the country, with iOS doing well in the Northeast and Midwest states,” JumpTap said in its report.

Android did particularly well in California, Texas and Florida, which have a lot of electoral votes, so those might be places where Apple needs to do some campaigning.


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