Kara Swisher

Recent Posts by Kara Swisher

Viral Photos: Playboy’s Hef and the Playmates Planking on Twitter

Maybe it’s only because it is a Friday in August, but this seems to be exactly the kind of thing that Twitter was created for:

Hugh Hefner and a passel of Playmates deciding to post photos of themselves “planking” on the table of the dining room at the Playboy Mansion in Los Angeles.

And, better still, using the hashtag: #plankingplaymates.

For those who have been in Outer Mongolia for a while, planking is a craze on the Web of posting a photo of yourself facedown in an unusual place.

And, as you will see below, Hef’s results are definitely odd:


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The problem with the Billionaire Savior phase of the newspaper collapse has always been that billionaires don’t tend to like the kind of authority-questioning journalism that upsets the status quo.

— Ryan Chittum, writing in the Columbia Journalism Review about the promise of Pierre Omidyar’s new media venture with Glenn Greenwald