Kara Swisher

Recent Posts by Kara Swisher

Viral Video: The CGI in “Rise of the Planet of the Apes” Raises Big Box Office

It seems the computer-generated imagery in “Rise of the Planet of the Apes” convinced critics and audiences that the well-worn movie series prequel is a winner.

It grabbed $54 million at the box office over its opening weekend.

Its producer, Peter Chernin, told me that a lot more of the film than it seems — including the stunning opening scenes in the wild that look like a real-life nature special — were mostly CGI, used to prep audiences for extended scenes of the apes morphing into believable rebels.

Here is the last trailer for the movie:


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The best and brightest are usually put to work on optimisation. … They will then go forward and solve the inefficiencies, and that’s where 99% of most energy is spent on. But, at some point you run out of room to improve things, and that’s when you have to step aside and ask, can we make it different?

— Horace Dediu, in a podcast interview with William Channer