Kara Swisher

Recent Posts by Kara Swisher

Viral Video: The CGI in “Rise of the Planet of the Apes” Raises Big Box Office

It seems the computer-generated imagery in “Rise of the Planet of the Apes” convinced critics and audiences that the well-worn movie series prequel is a winner.

It grabbed $54 million at the box office over its opening weekend.

Its producer, Peter Chernin, told me that a lot more of the film than it seems — including the stunning opening scenes in the wild that look like a real-life nature special — were mostly CGI, used to prep audiences for extended scenes of the apes morphing into believable rebels.

Here is the last trailer for the movie:


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Another gadget you don’t really need. Will not work once you get it home. New model out in 4 weeks. Battery life is too short to be of any use.

— From the fact sheet for a fake product entitled Useless Plasticbox 1.2 (an actual empty plastic box) placed in L.A.-area Best Buy stores by an artist called Plastic Jesus