When It Comes to Mobile Advertising, iPhone Still the Biggest Target
The smartphone and mobile advertising markets have changed a great deal since 2009, but one thing has remained constant: The single biggest target for mobile advertising remains Apple’s iPhone.
Beyond the iPhone, though, the landscape has shifted significantly in the past couple of years, according to quarterly studies from Millennial Media. Not surprisingly, Google’s Android has seen the strongest growth among operating systems. In its most recent report, being released on Friday, more than two-thirds of the top advertising targets are Android phones and the entire Top 20 list is made up of smartphone models.
Back in 2009, there was just one Android model on the list — the T-Mobile G1 — and the list included more feature phones than smartphones. Millenial ranks the devices based on the number of ad impressions delivered to each.
One surprise is that, despite Research In Motion’s challenges of late, its BlackBerry Curve remains the second-biggest deliverer of ad impressions, trailing only Apple’s iPhone.
On the manufacturer side, Apple has grown considerably, with the iPhone now making up more than 30 percent of ad impressions, up from just over 11 percent in 2009. Samsung, which delivered 20 percent of ad impressions and topped the list in 2009, is now in second place with just under 15 percent. Research In Motion, meanwhile, now accounts for 11.76 percent of ads served, up from 9.82 percent in 2009, allowing the BlackBerry maker to move into the No. 3 spot among device makers.