A Social Update From AllThingsD’s Social Media Editor
A few months back, after our staff more than doubled in size, AllThingsD launched our redesigned Web site. Today, we’re taking another step forward by launching an updated social media strategy.
You can explore the new features we’ve added by clicking the button below:
But, before you go, I’d like to call out a few specifics that we’re particularly excited about.
The core of our expanded social media presence is the 15 new topic and category-based Twitter accounts. These new accounts — specifically about Apple, venture capital, personnel changes or mobile, to name a few — allow readers to more closely follow topics and companies they care most about.
We’ve chosen to keep the main @AllThingsD account live and real-time, meaning it will still deliver all of our stories within seconds of publishing.
But readers aren’t always awake when the news they care about breaks, so the new topic- and category-specific accounts are optimized through our partnership with SocialFlow, a real-time service for social media delivery.
SocialFlow listens for when the followers of a Twitter account are active, and chooses to tweet the posts that are best. Some articles may be held back for a short time, especially those published in off-hours, although we’ve chosen settings that will keep anything from getting stale and also maximize the relevance of our tweets.
The system is designed so that readers following our main @AllThingsD account can also follow others without being overburdened by additional tweets.
Following multiple accounts just means you’re more likely to see news that is important to you.
Aside from Twitter, which we know to be popular with our readers, we have also expanded our use of Facebook.
At the main AllThingsD page, we curate and offer commentary on some of our more topical and consumer-focused stories. Clicking “Like” on any of our pages will put our updates into your news feed along with your other friends.
Finally, I’m inviting you to interact with me on the various social streams. While tweeting at me via my personal Twitter account will get my attention most quickly, I’m also available to you via Google+, Facebook and also by sending an email.
Most of all, I encourage you to click the button below. It will take you to our new subscribe page, where you can follow any of the new accounts and customize how you get your news from AllThingsD.
Again, here’s the button to get you started: