The Future of Social Media at AllThingsD
AllThingsD has undergone a lot of changes in the past year that Walt and I are truly proud of, and today we are posting together about changes to social media on the site.
Social media, especially Twitter, has been a major part of the AllThingsD operation since our earliest days. We have always encouraged our writers to be active on the medium — something we continue to do.
That’s why we are launching 15 new Twitter accounts that break out our coverage into categories, as on our site, and also around specialized topics we know our audience follows closely.
Now, in addition to following the main @AllThingsD Twitter account for up-to-the-second updates, our readers can follow accounts that feature only our stories about Apple, venture capital, personnel changes or mobile, to name a few. We hope readers will customize their experience so that AllThingsD can be as useful a resource as possible.
In addition to the Twitter accounts, we also have newly refreshed Facebook pages, and we’ve enabled LinkedIn sharing of our articles as part of becoming one of its recommended news sources.
You can have a look at all the new social features at our brand-new social subscribe page.
We’re adding all of these features while maintaining respect for the personal privacy and data of our readers. Therefore, all social media implementations on AllThingsD require the reader to take an explicit action to share.
You might think this level of disclosure is overboard, but we think it’s the right thing to do.
We’ve also brought on Drake Martinet to be our social media editor (Update, August 2012: Duties that are now handled by Eric Johnson).
If you want more specifics about what we are up to, I encourage you to read Drake’s post on the social media changes. He covers some of the tools and services we are using, as well as explaining a little more about the thinking that went into our new social strategy.
Please also see our new features here by clicking this button:
Kara and Walt