Peter Kafka

Recent Posts by Peter Kafka

Mobile Media Mavens Like Funny Videos, Baseball

The ad dollars may not be there yet, but the eyeballs are certainly arriving. Here’s more evidence that mobile phone (and iPad) users are consuming lots of entertainment on their gadgets, via two media company data points/press releases:

  • Break Media, the dude-centric content/ad network that revolves around Break.com, says it is now generating 10 million monthly “mobile visits” and 100,000 visits from its mobile app every day. Break says video views on mobile devices and other gadgets now account for 12 percent* of its overall total; it also says users have downloaded its Apple iOS and Google Android apps 1.5 million times in the last 18 months.
  • Meanwhile, MLB Advanced Media, pro baseball’s digital arm, says that more than half of its traffic came via mobile apps and mobile Web sites last month. That’s the first time MLB.com has seen mobile beat out wired views.

Important to remember that we’re also seeing evidence that “mobile” doesn’t necessarily mean on the go — lots of mobile views are apparently being generated by devices people are using at home or at the office.

[Note: An earlier version of Break's press release said the company was generating 22 percent of visits from mobile devices.]


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Nobody was excited about paying top dollar for a movie about WikiLeaks. A film about the origins of Pets.com would have done better.

— Gitesh Pandya of BoxOfficeGuru.com comments on the dreadful opening weekend box office numbers for “The Fifth Estate.”