Peter Kafka

Recent Posts by Peter Kafka

Netflix Reportedly Eyeing Spain for Next Expansion

The next stop on the Netflix tour could be Spain. Trade journal Screen Daily (via Deadline) cites a single source — the head of a Spanish industry group — which says the video rental company “had contacted various Spanish producers ahead of its launch.” Netflix has already announced a major expansion into Latin America, but has said it is targeting another territory for international expansion in 2012; many observers have believed that the United Kingdom will be its next target.


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The ultimate native ads are the glossy fashion ads in Vogue: in most cases, they’re better than the editorial, and as a result, readers spend as much time with the ads — if not more — as they do with the edit.

— Felix Salmon, writing about the potential of native advertising on the Web