Ina Fried

Recent Posts by Ina Fried

Android Owners Spend an Hour a Day Staring at Their Phones

While we all know smartphone owners spend hours buried in their devices, now we have some hard data to back it up.

Using data from thousands of phone owners that let themselves be tracked, market research firm Nielsen found that the average Android phone owner spends 56 minutes per day using either apps or the mobile Web, with two-thirds of that time spent in apps and the remainder on the Web.

And that time is not being divided equally.

The top 10 Android apps account for 43 percent of all the time spent in apps, Nielsen found, while the top 50 apps made up 61 percent of all time spent running apps.

“With 250,000+ Android apps available at the time of this writing, that means the remaining 249,950+ apps have to compete for the remaining 39 percent of the pie,” Nielsen said in its report.

Nielsen says it has also been tracking the habits of iOS users. I’m pushing to find out whether members of the iSet use their devices any differently or more often.


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