John Paczkowski

Recent Posts by John Paczkowski

So That iPad Tablet Design Was Just Obvious, Eh?

Consumers don’t want tablets, they want iPads.

We put forth that theory earlier this summer, noting that anyone who hopes to compete in the tablet market must do so by peddling products similar to iPad. What we neglected to mention, though, was that the industry clearly knows this. To wit, this handy illustrative graphic whipped up by SockRolid at MacRumors that shows what tablets looked like before and after the debut of the iPad.

[Image credit: MacRumors via Daring Fireball]


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The best and brightest are usually put to work on optimisation. … They will then go forward and solve the inefficiencies, and that’s where 99% of most energy is spent on. But, at some point you run out of room to improve things, and that’s when you have to step aside and ask, can we make it different?

— Horace Dediu, in a podcast interview with William Channer

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