Kara Swisher

Recent Posts by Kara Swisher

Yahoo Loses Longtime Ad Tech Exec Dev Patel

Yahoo has lost another one of its longtime top advertising tech execs, as Advertiser and Publisher Solutions VP Dev Patel ankles out the door.

(I would have posted a photo of him, but the first thousand images I searched for were for the Indian star of “Slumdog Millionaire,” no matter what keywords I put in. Thus, a revolving door.)

Patel came to Yahoo in 2005, after it bought Whereonearth, a local and mobile search start-up where he served as CEO.

Patel has worked on a number of products at Yahoo, most recently its Smart Ads for Homepage offering, which are personalized ad units optimized using user data. It is powered by the Silicon Valley portal’s acquisition of Dapper, which Patel led.

Patel, who worked under Yahoo products head Blake Irving, is reportedly leaving for personal reasons, although others said he was frustrated by its current management. (Or both!)


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Another gadget you don’t really need. Will not work once you get it home. New model out in 4 weeks. Battery life is too short to be of any use.

— From the fact sheet for a fake product entitled Useless Plasticbox 1.2 (an actual empty plastic box) placed in L.A.-area Best Buy stores by an artist called Plastic Jesus