Peter Kafka

Recent Posts by Peter Kafka

Apple Takes a Key Tracking Tool Away From Developers

Apple is making a key change in the way developers and other third parties interact with the company’s mobile users. The company is taking away access to the “unique device identifier” associated with every iPad and iPhone. As Techcrunch notes, the change will be particularly meaningful for ad and game networks that used the UDIDs to track user behavior. It’s also worth noting that Apple has announced big changes in its developer policies before, and then backed down, to at least some degree, after public outcry.


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There’s a lot of attention and PR around Marissa, but their product lineup just kind of blows.

— Om Malik on Bloomberg TV, talking about Yahoo, the September issue of Vogue Magazine, and our overdependence on Google