Peter Kafka

Recent Posts by Peter Kafka

Apple Takes a Key Tracking Tool Away From Developers

Apple is making a key change in the way developers and other third parties interact with the company’s mobile users. The company is taking away access to the “unique device identifier” associated with every iPad and iPhone. As Techcrunch notes, the change will be particularly meaningful for ad and game networks that used the UDIDs to track user behavior. It’s also worth noting that Apple has announced big changes in its developer policies before, and then backed down, to at least some degree, after public outcry.


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Nobody was excited about paying top dollar for a movie about WikiLeaks. A film about the origins of Pets.com would have done better.

— Gitesh Pandya of BoxOfficeGuru.com comments on the dreadful opening weekend box office numbers for “The Fifth Estate.”